Parenting Life

There’s So Much To Love About This Classic LEGO Ad From 80s

This classic LEGO ad from the 1980s is just about perfect.

As a father to kids who love LEGO, and a LEGO lover myself, the ad is amazing. I’ve already sent it to a friend and LEGO fanatic with kids, and he’s getting it printed to hang in his daughter’s room.


So what do I love?

First, the little girl’s face tells the entire story. She’s so proud of her creation.

Next, the verbiage at the bottom. In case you can’t read it, here’s what it says…

Have you ever seen anything like it? Not just what she’s made, but how proud it’s made her. It’s a look you’ll see whenever children build something all by themselves. No matter what they’ve created.

Younger children build for fun.LEGO Universal Building Sets for children 3 to 7 have colorful bricks, wheels and friendly LEGO people for lots and lots of fun.

Older children build for realism.LEGO Universal Building Sets for children 7to12 have more detailed pieces like gears, rotors, and treaded tires for more realistic building. One set even has a motor.

LEGO Universal Building Sets will help your children discover something very, very special: themselves.

That last line…AMAZING.

I also love that they used a girl. For the 1980s, back when there were “girl toys” and “boy toys,” this was incredibly progressive.

This might need to hang in my house too.


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Chris Illuminati is a freelance writer and published author. Follow him on Twitter (@chrisilluminati), Instagram (@messagewithabottle) or email him at

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